Effective Email Marketing
Course Outline
Module 1: The Message
- Learn content strategies and insights as to what works and what doesn’t
- Get clear on your short term and long term strategies
- Learn when to borrow and when to create
- Understand keywords and subject lines
Module 2: The Audience
- Define and understand your target audience
- Where to start and expand current lists
- Engaging joint venture partners with promotional launches or events
Module 3: The Look
- Embracing your brand in the email template you choose
- Explore options in the Constant Contact technology
- Current layout evaluations: what is working and what is not!
Module 4: The List
- Learn the psychology behind opt-ins as well as what works and what doesn’t
- Understand the basic technology piece to having online and mobile opt-ins working
- Build an auto responder campaign
- The importance of testing, testing, testing!
Module 5: The Results
- Report results and Search Engine Optimization
- Look at what "open" and "click through" rates mean
- How to measure and adjust your results
Module 6: The System
- Creating a system that delivers consistently
- Moving towards long-term success for years to come
- Getting clear on who will do what
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