Effective Email Marketing

Course Outline

Module 1: The Message

  • Learn content strategies and insights as to what works and what doesn’t
  • Get clear on your short term and long term strategies
  • Learn when to borrow and when to create
  • Understand keywords and subject lines

Module 2: The Audience

  • Define and understand your target audience
  • Where to start and expand current lists
  • Engaging joint venture partners with promotional launches or events

Module 3: The Look

  • Embracing your brand in the email template you choose
  • Explore options in the Constant Contact technology
  • Current layout evaluations: what is working and what is not!

Module 4: The List

  • Learn the psychology behind opt-ins as well as what works and what doesn’t
  • Understand the basic technology piece to having online and mobile opt-ins working
  • Build an auto responder campaign
  • The importance of testing, testing, testing!

Module 5: The Results

  • Report results and Search Engine Optimization
  • Look at what "open" and "click through" rates mean
  • How to measure and adjust your results

Module 6: The System

  • Creating a system that delivers consistently
  • Moving towards long-term success for years to come
  • Getting clear on who will do what


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